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Social Media Specialist

Buffalo, New York ~ November 04, 2019

["Collaborates with Social Media Manager to develop, maintain and mature UB’s primary institutional social media channels, earned and owned social media spaces. \r\n\r\nStrengthens brand and deepens audience affinity to UB through engaging and reputation-enhancing social communications\r\n\r\nIdentifies and develops, schedules and posts re-marketed and original social content (written, visual and multimedia), with a concentration on motion visual (especially video) creation\r\n\r\nPlans, coordinates, and shares content across social media channels \r\n\r\nIdentifies, creates and executes engagement opportunities (activities, campaigns, events, etc.)\r\n\r\nEncourages and processes user-generated content (UGC)\r\n\r\nSystematically assesses and regularly communicates channel and post performance\r\n\r\nAssists with paid social strategy and content development as needed", "Collaborates with Social Media Manager to sustain and strengthen connection to UB’s audiences by monitoring, escalating and responding to social media posts, customer service issues and comments in a timely and professional manner. \r\n\r\nResponsible for daily monitoring and responding as well as ensuring that institutional channels are monitored during nights and weekends \r\n\r\nActs as a liaison with Issues Management team by identifying and quickly escalating issues or incidents as they arise in social\r\n\r\nParticipates on the Issues Management team in the event of a large-scale issue or crisis\r\n\r\nDevelops customer service workflows and best practices to increase social media efficacy across the university", "Works with Social Media Manager to develop, plan and schedule social content in UB’s primary institutional digital products \r\n\r\nCollaborates in planning and integrating social content for UB’s top level website (www.buffalo.edu)\r\n\r\nIdentifies placements for social content such as photos, videos and other digital assets\r\n\r\nResponsible for coordinating and editing day-to-day assignments of the social media student assistant(s).\r\n\r\nCoordinates and edits work of University Communications team members\r\n\r\nCoordinates sharing content with (and from) unit social leaders across campus", "Assists in supporting and maturing UB’s social media management platform\r\n\r\nAssists users of UB’s social media management platform (currently Sprinklr) with troubleshooting and best practices and helps scale utilization of the tool through coaching and mentoring\r\n\r\nWorks with the managed services team of UB’s social media management platform to optimize use of the tool and increase efficacy as well as utilize new features and tools", "Participates in the governance of UB’s social and digital presence and serves as an engagement consultant and evangelist\r\n\r\nWorks with the Social Media Manager to develop long-term social media strategy\r\n\r\nCollaborates in planning and integrating social content for the UBSocial website (http://www.buffalo.edu/UBSocial)\r\n\r\nAssists with operations, guidelines and best-practice development, as needed\r\n\r\nCollaborates on tip sheets and other communications best-practice promotions"]

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