« Back Home »

Structuring Your Blog Post Content Sensibly

By: James Cummings

Making sure your blog content is relevant will help you succeed in your SEO and link-building activities. However, you want to concentrate on how the content is structured too. That means planning how you will interlink pages, present the material and develop content that is designed to serve the purposes of your niche demographic.

Defining the Silo Structure

Silo structuring is one of the ways blog posters can increase website visits and engage their audience. The SEO SiteCheckup site defines the silo structure and discusses how it can be used for optimum on-page optimization. According to the website expert, silo structures are formatted so that search engines can easily recognize the theme of your content. Therefore, developing well-structured content means making it possible for the search engines to distinguish the theme of a page and its association with related keywords and pages.

The silo structure not only makes the content accessible, it organizes it in such a way that any secondary keywords can also be optimized. The concept is based on the idea of how a grain silo is used. Separating sections of content for secondary keywords keeps the content pure and search-engine recognized. Just like the grains in a silo, the information won’t become cross-contaminated with other silo content.

A Basic Representation

For example, if the primary keyword or theme is about “How to Play the Drums,” then you would use that keyword in the page title, headers, meta data and home page content. From the home page, a navigation bar would contain the links to secondary pages – all of which are optimized for the secondary keywords they contain.

Therefore, your first secondary page might contain the secondary keyword “How to Play the Bongo Drum” – which would also be included in the meta data, headers, page title and body of the content. Links would also be included to articles that are specific to the subject matter of the page. The other secondary keywords would follow the same format.

Determining Relevancy by Indexing and Structuring

According to Netlink Marketing, both latent semantic indexing (LSI) and silo structures are considered to be the two primary tools that will be used for SEO on-page optimization in the future. Like silo structuring, LSI makes it easier for the search engines to determine a site’s theme and relevance.

Therefore, both the keywords and the entire contents of a blog site are given weight. Netlink Marketing says that LSI also determines if a site contains semantically related terms that tie into the queried keyword. Statistics show that content which includes semantically close words frequently ranks higher than text that doesn’t focus on tying in the keywords with the theme.

Why LSI is Being Used

Maria Brosnan at Free Parking says, “Because of LSI, the use of algorithms for matching single keywords is coming to an end. Single keyword matches can result in the production of lower quality content as well as the manipulation of the rankings.” Therefore, LSI enables bloggers and webmasters to relate keywords and ideas so relevancy is ensured. For example, if your keyword is “pool table,” then a synonymous word, such as “billiards,” would also be assessed when using LSI.

Maria Brosnan is the General Manager at New Zealand’s largest web hosting company Freeparking. Go to Freeparking domain names for information on how the company provides solutions to website hosting for businesses in New Zealand.

The Advantage of Using Silo Structuring

Silo structuring, on the other hand, makes it possible to keep all the related details of a page within one folder. By producing different silos, the main keyword, as well as its variations, can be more easily scrutinized. When using a silo structure, creating fresh content is made easier. Articles are written with the idea of following a primary theme as well as its connecting categories.

Therefore, if your theme centres around playing or maintaining the drums, then your daily schedule of posting might include articles that discuss “how to play the bongos,” “how to play the snare drum,” “conga drum maintenance,” or “playing the kettle drum.”

Stay Ahead of the Competition

To reduce spam and increase the building of organic links for your blog, silo structuring is a sensible, feasible approach to creating link-friendly, quality blog material. Stick with this format to stay ahead of your competition.